Resources Library by ANA

The value of the arts: Alitalia

It has been said that a single image sums up a thousand words. Consequently Alitalia has chosen the testimony of a contemporary master of artistic communication to illustrate what it feels is evidence enough of Alitalia's relationship to the Arts....

Catalogue: Seminar 1990: Research And Marketing For The Arts

Authors: Tommaso Zenga, Alberto Denzler von Botha

June 15, 1990

Facing the challenge of new leisure and travel industry products

Even though new product development is one of the most written about topics in market research, very little of the published literature is concerned with the travel and leisure industries. If successful n.p.d. is the lifeblood of the world of fast...

Catalogue: Seminar 1990: New Product Development

Author: Peter B. Hodgson

June 15, 1990

Strategic positioning for a European airline in the 1990s

The development of air traffic in the 1990's is a constant factor in the future foreseen by airlines and the organizations that represent them. Already developing markets (such as Europe and the Asian Pacific), together with new markets that are ripe...

Catalogue: Seminar 1990: Countdown to 1992

Author: Paolo Lo Bascio

June 15, 1990

A major research exercise identifying and quantifying relevant consumer groups in over 60's market: The hotel industry

Although the marketing world claims to have woken up to 'grey power' our experience suggests that much of the thinking behind propositions aimed at older people is still founded on cliche and misconception. We formed this view in the course of...

Catalogue: Seminar 1989: The Untapped Gold Mine

Authors: Mia Bartonova, Ruth Betts, John Martindale

June 15, 1989

Why leisure research is different

Although leisure itself is not as simple to define as might at first appear, there can be no doubt that the leisure industry is one of the few growth areas in most Western countries, reflecting technological advances, de-industrialisation and the...

Catalogue: ESOMAR Congress 1988

Author: Peter B. Hodgson

September 1, 1988

Market research for resort/recreation planning in Saudi Arabia

This paper collates the results of recent market research which has been fed into the formulation of physical plans for several proposed holiday resorts and other leisure facilities in the Kingdom of Saudi Arabia. This research entailed both...

Catalogue: Seminar 1988: Travel And Tourism Research

Authors: Nicos Rossides, Christos Eliades

Company: MEMRB

May 4, 1988

Understanding the hotel guest

The paper reveals the importance of the individual business traveller as the hotel choice decision maker; the 'satisfier' nature of hotel buying with guests' aiming to minimise the risks they take when buying a hotel room; the strong influence of...

Catalogue: Seminar 1988: Travel And Tourism Research

Author: Crispian Tarrant

April 5, 1988

Qualitative research and travel publication design

The purpose of this paper is to explore ways in which qualitative research techniques, both group discussions and depth interviews, can be used to assist in the design of a range of different publications in the travel and tourism industries, the...

Catalogue: Seminar 1987: Publishing For Optimum Profit

Author: Mark Hodgson

November 25, 1987

Conjoint analysis of consumer preferences toward purchasing competing services

A general model of consumer brand awareness, preference, and choice is presented in the first part of the paper. The model is applied to learn the destinations competing with Tirol, Austria, for 1988 winter holiday visitors. Open-ended unaided...

Catalogue: Seminar 1987: Micro And Macro Market Modelling

Authors: Hans Mühlbacher, Arch G. Woodside

October 26, 1987